Yes you need an agent…an agent that gets phone calls returned, that believes in you and specialises in the specific craft or industry that you or your projects are in such as… Talent, Literary, Packaging, Movie, TV, Non-Scripted, Music, Culinary, Sport, Speaker, Comics, Lecture, Commercial Agent
But first, let’s cut-to-the-chase and give you a list of the leading agencies in Hollywood that are nicknamed the “Big 6” and if you Google-Bing them with phrases like “talent agent”, “literary agent”, “non-scripted agent”, etc. you will get the specific names you are looking for.
Once armed with the specific name of an agent, at one of the “Big 6”, and you know some of his/her clients it will now be up to you to find a way to get a 1-minute one-to-one for your first pitch.
Everyone, now successful, has a different story of how they got their first agent with their first one-on-one 1-minute pitch…
What is your story going to be?
Now the “Big 6”.
(The Big 6)
- 1. CREATIVE ARTIST AGENCY (aka: “CAA”)
(“CAA has over 1,000 agents. Surely there is one for you.”)
- 2. INTERNATIONAL CREATIVE MANAGEMENT (aka: “ICM”)
- 3. WILLIAM MORRIS ENDEAVOR (aka: “WME”)
- 4. UNITED TALENT AGENTS (aka: “UTA”)
- 5. AGENCY PERFORMING ARTISTS (aka: “APA”)
(“APA” packages (see below) include “Rosanne” & “Home Alone”.)
- 6. PARADIGM TALENT AGENCY
Now, with the “Big 6” Agencies, with 300-1,000 agents each, focus on the type you want; with someway of getting your first call answered.
TALENT AGENT, LITERARY AGENT or PACKAGING AGENT?
If you’re an actor you want a talent agent. If a writer you want a literary agent. If a producer or director you want a packaging agent.
Packaging Agent? What’s a Packaging Agent?
Packaging Agents are part of large agencies, like the 6 above, who, within their agency represented Actors, Writers, Directors, Cinematographers, Production designers, Editors, Composers, etc.
And do to all the talent, with crafts and skills they represent, they can actually put together an entire project (a Movie, a TV Show, a Cable Series) that is 100% ready-to-go and present it directly to the studios and networks.
(“Hollywood agents specialize: Literary, Talent, Packaging, Concerts, Lectures, Commercials, Key Crew. Get one specific to your craft.”)
A talent agent or literary agent usually earn 10%.
A packaging agent usually earn 5%.
However, the 5% packaging fee is 5-10 times bigger than the 10% talent fee.
Permit me to explain: If the project has 3 established actors (paid $100,000, $500,000 & $1,000,000 for Total $1,600,000) , 1 screenwriter (paid $200,000), and 1 director (paid $500,000) then 10% of $2,300,000 ($1,600,000/Talent + $200,000/Script + $500,000/Director) is $230,000.
However, the entire package (aka: The Movie), with a budget of $25,000,000 if sold to a studio (Warner, Paramount, Sony, etc) with the agent’s 5% becoming $1,250,000.
1 Packaging Agent gets $1,250,000.
3-5 Talent/Literary Agents combined only get $230,000.
I believe you see the financial incentive with getting represented by a packaging agency, if you are a producer or director or filmmaker, which each of the above 6 are.